Question

sales associate
role play imagine that you are a sales associate at luggage & bags unlimited. you are responsible for selling a variety of luggage, attaché cases, backpacks, and related products. you know that it is important to use laymans terms, show how product features translate into consumer benefits, involve the customer in the sale, demonstrate the product features, and use sales aids. you also realize that during a product presentation it is common to handle objections that may occur. another sales associate has started helping a customer who is entering high school next month, but the customer (judge) is the teens mother, who will be paying for the purchase.
directions you are responsible for presenting the features and benefits of a backpack and handling any objections the consumer and customer (judge) may have. some of those objections may involve the price, durability, capacity, and ergonomic issues. use your own backpack or bag to make your product presentation to the customer.
organize your thoughts around the performance indicators noted below. use these performance indicators to jot down your own ideas during the preparation period. time your preparation period to last 15 minutes and your role - play presentation to last a maximum of ten minutes. after your role play, use the performance indicators to evaluate your efforts.
assessment you will be evaluated on how well you meet the following performance indicators.

• analyze product information to identify product features and benefits.
• prescribe a solution to customer needs.
• demonstrate the product.
• convert customer/client objections into selling points.
• recommend a specific product.

Explanation:

This is a role - play for a sales associate to present product features and benefits of a backpack, handle objections, and meet specific performance indicators within a set time. The key is to understand customer needs, translate features into benefits, and turn objections into selling points.

Answer:

No specific answer is required as this is a role - play task description. One would need to perform the role - play as described, presenting the backpack's features and benefits, handling objections like price, durability, capacity, and ergonomics, and following the time and performance indicator guidelines.