Question

select all that apply select the four principles that underlie the strategic marketing process. competitors are different. organizations are different. customers are different. organizational resources are limited. competitors change and react. customers change.

Explanation:

In strategic marketing, recognizing differences among customers, uniqueness of organizations, limited - ness of organizational resources, and the changing nature of competitors are key. Customers vary in needs and preferences, organizations have distinct capabilities, resources are finite, and competitors are dynamic.

Answer:

• Customers are different.
• Organizations are different.
• Organizational resources are limited.
• Competitors change and react.