Question

1. explain three of the seven phases of the impulse purchase cycle.
2. what are five marketing strategies that retailers spend half of their annual budget on?
3. list some examples of how a thief would commit card fraud.
4. what are two questions that smart spenders ask before making a purchase?

Explanation:

Question 32:

The impulse - purchase cycle has phases such as exposure (when a consumer comes across a product), arousal (emotional or cognitive interest is piqued), and purchase (the actual act of buying). Exposure occurs when a product is placed in a visible location in a store. Arousal can be triggered by eye - catching packaging or in - store promotions. The purchase phase is when the consumer decides to buy the product on the spot.

Question 33:

Retailers often spend a large part of their budget on advertising (to reach a wide audience), in - store promotions (like discounts and displays), social media marketing (to engage with customers online), loyalty programs (to retain customers), and email marketing (to communicate with existing customers).

Question 34:

Thieves may commit card fraud by skimming (using a device to steal card information at an ATM or gas pump), phishing (tricking cardholders into revealing their information through fake emails or websites), and counterfeiting (creating fake cards using stolen information).

Question 35:

Smart spenders might ask "Do I really need this?" to assess the necessity of the purchase, and "Is this the best price available?" to ensure they are getting a good deal.

Answer:

Question 32:

Exposure: Product is made visible. Arousal: Interest is triggered. Purchase: Consumer buys on the spot.

Question 33:

Advertising, In - store promotions, Social media marketing, Loyalty programs, Email marketing.

Question 34:

Skimming, Phishing, Counterfeiting.

Question 35:

Do I really need this? Is this the best price available?