Question

according to aristotle, persuasion consists of three elements: ethos, pathos, and logos. respectively (in order), these terms stand for:
the ethics of persuasion, the pathology of persuasion, and the logic of persuasion.
the emotional state of the audience, the message arguments, and the nature of the communicator.
the nature of the communicator, the emotional state of the audience, and message arguments.
the need for logistic messages that target the emotions and psychological state of the audience.
question 13
1 pts
you see a commercial featuring a famous musician who volunteers with the charity. the commercial includes graphic images of starving children. according to aristotle, which persuasive appeal is being used?
logos
ethos
pathos
pathos and ethos

Explanation:

Ethos refers to the credibility and character of the communicator (the famous musician volunteering is an example of ethos - building trust). Pathos appeals to the emotions of the audience (graphic images of starving children are meant to evoke emotions). Logos is about logical arguments which are not the main focus here. For the first question, ethos is the nature of the communicator, pathos is related to the audience's emotions, and logos is about message - arguments.

Answer:

First question: The nature of the communicator, the emotional state of the audience, and message arguments
Second question: pathos and ethos