Question

classify each distribution characteristic as a characteristic of a direct, indirect, or hybrid distribution channel
businesses have complete control over distribution and pricing
wholesalers sell a manufacturer’s product
customers buy products from a business’ warehouse
retailers sell a manufacturer’s product
a product is sold from a company website and delivered by a different company

Explanation:

• Direct channels involve no intermediaries, so the business controls distribution/pricing and sells directly to customers from its warehouse.
• Indirect channels use intermediaries like wholesalers and retailers to sell the manufacturer's products.
• Hybrid channels combine direct (company website sale) and indirect (third-party delivery) elements.

Answer:

Direct:

• Businesses have complete control over distribution and pricing
• Customers buy products from a business' warehouse

Indirect:

• Wholesalers sell a manufacturer's product
• Retailers sell a manufacturer's product

Hybrid:

• A product is sold from a company website and delivered by a different company