Question

in communication, the means by which messages are carried is
the feedback loop.
encoding.
decoding.
the medium.
2 multiple choice 1 point
when a media company has content that it can use across a number of its different holdings, this is
narrowcasting or niche marketing.
subgroup marketing.
synergy.
message concentration.

Explanation:

For the first question: The feedback loop refers to the response to a message, encoding is converting ideas to a message, decoding is interpreting a message, while the medium is the channel that carries the message.
For the second question: Narrowcasting/subgroup marketing targets specific audiences, message concentration focuses on focused messaging, while synergy in media refers to using content across multiple company holdings to maximize value.

Answer:

1. the medium.
2. synergy.