Question

a companys plans that focus largely on its current and near - future activities and are determined by its middle level management are referred to as ____ plans
tactical
strategic
long - term
operational
question 27
2.44 pts
during which phase in the business cycle do marketers consider lowering prices and increasing promotions that include special offers to stimulate demand?
prosperity
growth
recession
maturity

Explanation:

1. Tactical plans are made by middle - level management and focus on current and near - future activities. Strategic plans are long - term and made by top management, long - term plans are broad and long - term in nature, and operational plans are day - to - day task plans.
2. During a recession, consumer spending decreases, so marketers lower prices and increase promotions to stimulate demand. In prosperity and growth, demand is usually high, and during maturity, other strategies might be more common.

Answer:

1. A. tactical
2. C. Recession