QUESTION IMAGE
Question
customer loyalty is an example of which one of the 5 forces
○ supplier power
○ substitutes
○ new entrants
○ buyer power
○ competition
Brief Explanations
Porter's 5 Forces framework defines Buyer Power as the influence customers have on a business. High customer loyalty reduces buyer power, as loyal customers are less likely to switch to competitors, making loyalty a factor tied to buyer power dynamics.
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Buyer Power