Question

directions: match the definitions in the left - column with the terms in the right column. write your answers in the blanks provided. 1. channels of distribution that involve the use of intermediaries 2. channel used to reach small retailers; producer gives up selling responsibilities 3. most common route for industrial goods 4. grower, provider, or manufacturer of goods or services 5. industrial goods channel used for items with low unit prices; producer gives up selling responsibilities 6. path straight from producer to consumer or industrial user 7. path a good or service takes from producer to consumer or industrial user 8. items that will be consumed by the industrial user 9. channel used to reach large retailers; producer maintains selling responsibilities 10. business that buys goods/materials/services used to make other goods or in the operation of the business 11. most common channel for consumer goods 12. intermediary that assists in the sale of goods and services from producer to wholesaler 13. intermediary that functions much the same as wholesalers do for consumer goods 14. industrial goods channel used for items with high unit prices; producer gives up selling responsibilities 15. business or person who helps move goods and services from the producer to the consumer 16. business that purchases goods and sells them to consumers 17. person who uses goods and services 18. items that will be used by ultimate consumers 19. channel used to reach large retailers; producer gives up selling responsibilities 20. business that purchases goods and sells them to retailers a. agent b. direct channel of distribution c. industrial goods d. consumer e. channel of distribution f. intermediary g. producer h. indirect channels of distribution i. industrial user j. retailer k. wholesaler l. consumer goods m. industrial distributor n. producer to industrial user o. producer to retailer to consumer p. producer to wholesaler to retailer to consumer q. producer to agent to user r. producer to agent to wholesaler to retailer to consumer s. producer to agent to retailer to consumer t. producer to agent to industrial distributor to user

Explanation:

1. Channels with intermediaries are indirect, so it matches H. Indirect channels of distribution.
2. When a producer gives up selling responsibilities to reach small - retailers, it's often through an agent, so A. Agent.
3. The most common route for industrial goods is Producer to industrial user, so N. Producer to industrial user.
4. Grower, provider, or manufacturer is a Producer, so G. Producer.
5. For low - unit - price industrial goods where producer gives up selling responsibilities, it's Producer to agent to industrial distributor to user, so T. Producer to agent to industrial distributor to user.
6. Path from producer to consumer/industrial user directly is a Direct channel of distribution, so B. Direct channel of distribution.
7. The path from producer to consumer/industrial user is a Channel of distribution, so E. Channel of distribution.
8. Items consumed by industrial user are Industrial goods, so C. Industrial goods.
9. When reaching large retailers and producer maintains selling responsibilities, it's Producer to retailer to consumer, so O. Producer to retailer to consumer.
10. Business that buys goods/materials/services for production or operation is an Industrial user, so I. Industrial user.
11. The most common channel for consumer goods is Producer to retailer to consumer, so O. Producer to retailer to consumer.
12. Intermediary between producer and wholesaler is an Agent, so A. Agent.
13. Intermediary similar to wholesalers for consumer goods is a Wholesaler, so K. Wholesaler.
14. For high - unit - price industrial goods with producer giving up selling responsibilities, it's Producer to agent to wholesaler to retailer to consumer, so R. Producer to agent to wholesaler to retailer to consumer.
15. Business/person moving goods/services from producer to consumer is an Intermediary, so F. Intermediary.
16. Business that buys and sells to consumers is a Retailer, so J. Retailer.
17. Person using goods and services is a Consumer, so D. Consumer.
18. Items used by ultimate consumers are Consumer goods, so L. Consumer goods.
19. When reaching large retailers and producer gives up selling responsibilities, it's Producer to agent to retailer to consumer, so S. Producer to agent to retailer to consumer.
20. Business that buys and sells to retailers is a Wholesaler, so K. Wholesaler.

Answer:

1. H. Indirect channels of distribution
2. A. Agent
3. N. Producer to industrial user
4. G. Producer
5. T. Producer to agent to industrial distributor to user
6. B. Direct channel of distribution
7. E. Channel of distribution
8. C. Industrial goods
9. O. Producer to retailer to consumer
10. I. Industrial user
11. O. Producer to retailer to consumer
12. A. Agent
13. K. Wholesaler
14. R. Producer to agent to wholesaler to retailer to consumer
15. F. Intermediary
16. J. Retailer
17. D. Consumer
18. L. Consumer goods
19. S. Producer to agent to retailer to consumer
20. K. Wholesaler