Question

of the following actions, which one is most likely to be part of the new promotion strategy at panera bread?
to change the menu seasonally to reflect the use of fresh, local ingredients
to offer a free $10 gift card with the purchase of at least $50 in gift cards throughout december
to set up panera branded kiosks in grocery stores
question 8
2.44 pts
by converting indifferent customers into loyal ones through relationship marketing, companies can:
generate repeat sales.
avoid the necessity of improving customer service in the long run.
start a process by which customers become bound contractually to the business.
increase the cost of maintaining existing customers

Explanation:

For the first question, offering a free $10 gift - card with a $50 gift - card purchase is a typical promotional strategy to attract customers and increase sales. Changing the menu is more about product development and setting up kiosks is about distribution. For the second question, converting indifferent customers to loyal ones through relationship marketing leads to repeat sales as loyal customers are more likely to buy again.

Answer:

Question 1: To offer a free $10 gift card with the purchase of at least $50 in gift cards throughout December
Question 2: generate repeat sales