Question

for the following examples, choose whether it represents b2b, b2c, or c2c marketing: a software firm selling accounting software to other businesses. b2b b2c c2c all of the above which of the following is not one of the four ps of the marketing mix? profit price product promotion

Explanation:

1. B2B (Business - to - Business) refers to transactions between businesses. A software firm selling accounting software to other businesses is a B2B transaction as both the seller and the buyers are businesses.
2. The four Ps of the marketing mix are Product, Price, Place, and Promotion. Profit is not one of them.

Answer:

1. A. B2B
2. A. Profit