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Question
an important ______ for medtronics micra pacemaker is its unmatched small size, about the size of a vitamin capsule, which allows it to be implanted directly into the heart without invasive surgery or the need for electrical leads.
multiple choice
market analysis
organizational opportunity
distinctive competency
point of difference
market segmentation
A point of difference is a unique feature that sets a product apart from competitors. The small size and non - invasive implantation of the Micra pacemaker are features that distinguish it, making it a point of difference. Market analysis is about studying the market, organizational opportunity pertains to internal growth opportunities in an organization, distinctive competency is a unique ability of a firm, and market segmentation is dividing the market into groups.
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D. point of difference