Question

module 3 assessment
5 questions

1. what makes apples marketing mix effective?

low prices attract many customers
all 4 ps work together to support premium positioning
they sell in every possible store
they never advertise their products

1. how does nike use celebrity endorsements?

to lower product prices
to build brand credibility and emotional connection
to reduce distribution costs
to eliminate competition

Explanation:

1. For Apple's marketing mix: Apple positions itself as a premium brand. Its products (Product), premium pricing (Price), selective distribution (Place), and targeted advertising (Promotion) all align to support this premium image. The other options are incorrect: Apple does not use low prices, does not sell in every store, and does advertise its products.
2. For Nike's celebrity endorsements: Nike uses high-profile athletes and celebrities to link their brand to success, authenticity, and shared values, which builds trust with consumers and creates an emotional bond. The other options are incorrect: endorsements do not lower prices, reduce distribution costs, or eliminate competition.

Answer:

1. All 4 Ps work together to support premium positioning
2. To build brand credibility and emotional connection