QUESTION IMAGE
Question
- the promotion of companies sustainably harvested rainforest products is intended to _______.
a. produce cheaper products
b. promote overconsumption
c. give the company a competitive advantage
d. produce more expensive products
Sustainably harvested products are marketed to appeal to environmentally conscious consumers. This helps companies stand out against competitors that do not prioritize sustainability, as it builds positive brand image and attracts a specific customer base. Options a, b, and d are incorrect: sustainable practices often increase production costs (so not cheaper products), overconsumption contradicts sustainability goals, and higher pricing is a possible side effect, not the main intent of promotion.
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c. give the company a competitive advantage