Question

question 15 (mandatory) (0.5 points)
three teenage girls who hang around together all start to smoke cigarettes and, eventually, start to drink beer on weekends. with reference to recent research results of the federal trade commission, the teenage girls development of these habits:

a) has been caused by advertisements portraying them as cool.

b) stems from hereditary traits.

c) has been most strongly influenced by families, friends, and peers.

d) directly relates to advertising campaigns of criminally negligent firms.

question 16 (mandatory) (0.5 points)
which of the following is true of branded entertainment?

a) it is a subset of product placement.

b) it merges entertainment with advertising and brand promotion

Explanation:

Answer:

c) has been most strongly influenced by families, friends, and peers.
b) It merges entertainment with advertising and brand promotion.