Question

question 2 of 5
why did fast - food companies start marketing their products to children in the 1980s?
a. to inspire children to become more financially independent
b. to force nationwide franchises to follow strict company policies
c. to encourage their restaurants to offer healthier menu choices
d. to create an early sense of brand loyalty in their customer base

Explanation:

Fast - food companies targeted children in the 1980s to build long - term customer relationships. By creating brand loyalty at a young age, children are more likely to remain customers as they grow older.

Answer:

D. To create an early sense of brand loyalty in their customer base