Question

select all that apply
which of the following are the four elements of the promotion mix (marketing communication)?
personal selling
advertising
volunteerism
sales promotion
public relations
b2b sales

Explanation:

These four are the core components of the traditional promotion mix (marketing communication) used to reach and influence target audiences. Volunteerism and B2B sales are not part of this standard framework.

Answer:

• personal selling
• advertising
• sales promotion
• public relations