Question

1. what is the first step in creating a marketing mix?

setting the price
defining your target market
creating advertisements
choosing store locations

1. why is alignment important in the marketing mix?

it reduces the number of products needed
it creates a consistent brand experience
it eliminates the need for promotion
it automatically increases prices

Explanation:

1. For creating a marketing mix, all elements (price, promotion, place) depend on knowing who the product/service is for, so defining the target market is the first step.
2. Alignment of the 4 Ps (product, price, place, promotion) in the marketing mix ensures that all parts of the brand's outreach and offerings match, delivering a unified experience to customers.

Answer:

1. Defining your target market
2. It creates a consistent brand experience