Question

which rhetorical appeal is primarily used in this ad? have an adventure! echolife activewear ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses images of exciting activities like snow - boarding and cycling with the text "HAVE AN ADVENTURE!". It aims to evoke feelings of excitement and a desire for adventure, which is characteristic of pathos, an appeal to emotion.

Answer:

pathos (emotion)