Question

which rhetorical appeal is primarily used in this ad? cheaper paper depot sells the same paper youll find elsewhere — at half the price. cheaper paper depot ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses a logical, factual claim: it states the business sells identical paper at half the price of competitors. This relies on rational, cost-based reasoning to persuade consumers, which defines the logos rhetorical appeal.

Answer:

logos (reason)