Question

which rhetorical appeal is primarily used in this ad? see why online reviewers love us! kynea headphones options: ethos (character), logos (reason), pathos (emotion)

Explanation:

Ethos appeals to credibility/character. The ad uses "online reviewers love us" to imply the product has good reputation (via others' positive opinions), building trust (ethos) rather than using logic (logos) or emotion (pathos).

Answer:

ethos (character)