Question

use the peel method (point, explanation, evidence, link). essay topic: social media has played a big role in increasing business opportunities. the first topic sentence is \first and foremost, social media platforms allow businesses to engage in cost - effective marketing strategies, thereby expanding their growth potential.\ based on using the text below, write 2 explanation sentences and 2 evidence sentences in your own words as a student sample answer. then write a link sentence linking back to the topic sentence. text: for many small businesses and startups, marketing budgets can be tight. social media provides an affordable way to get your message out to a large audience without breaking the bank. setting up profiles and posting organic content is free, and even paid advertising on social media platforms can be highly cost - effective, especially when targeting a specific audience. with tools like facebook ads, instagram ads, or linkedin ads, you can set precise parameters to reach your ideal customer, whether by location, interests, behavior, or demographics. plus, with budget - friendly options, you can run ads with as little as £5 a day, making social media a scalable solution for businesses of all sizes. social media marketing can be considerably less expensive compared to other marketing and advertising options. typically, creating a social media account and posting content is free. it is not practical for most businesses to establish a presence on every major social media platform, due to the time it can take to develop quality and compelling content. researching and picking the right social platform to advertise on, such as facebook or instagram, should help companies meet their marketing goals in an extremely cost - effective way. compared to other digital marketing strategies, social media can be surprisingly affordable. you dont pay for assets like hosting or a website, and social media platforms have some of the lowest cost - per - click rates (cpc) available. for example: instagrams cpc ranges from $0.40 to $0.70, tiktoks cpc sits around $1.00, the average cpc on facebook is $0.88, pinterests cpc ranges from $0.10 to $1.50. by contrast, a 30 - second tv commercial can cost around $115,000 on a national channel - and thats not even factoring in the cost of producing the commercial itself. not to mention, this cost wont even get your ad in front of a global audience. it takes time to build up a reputation and presence on social media platforms. it is important to continually utilize social media for marketing as audience size increases over time. old content can be seen as being less relevant by consumers, and with the constant flood of new content, may not even be seen by them at all. as social media becomes an increasingly prominent source of data and marketing resources, businesses should consider investing more into utilizing these avenues for their gain.

Explanation:

The text emphasizes the importance of social media for small - businesses and startups in terms of cost - effectiveness and audience reach. The evidence provided includes low CPC rates on social media compared to traditional media and the ability to set precise parameters for ads with a small budget. Organic content posting is also free and can help build a reputation.

1: Social media offers low cost - per - click (CPC) rates compared to traditional media like TV commercials, making it affordable for businesses with tight budgets.

2: With social media, businesses can set precise parameters for ads, target specific audiences based on interests, behavior, or location, and run ads with as little as £5 a day. Also, posting organic content is free and helps build a reputation over time.

Answer:

Point: Social media platforms have played a big role in cost - effective marketing strategies for small businesses.