Question

if you want to protect your family from the rash of diseases caused by insects, you need the insectivator! this ingeniously simple device, which operates without harmful chemicals, will stop dangerous disease-carrying insects in their tracks. the centers for disease control has identified hundreds of diseases that can be caused by common insects. whether its black flies, mosquitoes, or other disease-carrying insects keeping you indoors, now you can fight back! get the insectivator today, and keep your children disease-free.

in this advertisement, what is the intended effect of the repetition of the word \disease\?

1 to differentiate the product from less-effective products that are offered by other manufacturers

2 to play upon the fears of potential customers and inspire them to see the product as a solution

3 to make the phrasing of the advertisement easier for potential customers to recall as they shop

Explanation:

The advertisement repeatedly uses "disease" to highlight the threat of insect - borne diseases (like mentioning hundreds of diseases from insects, diseases keeping people indoors). This is meant to make potential customers fear these diseases. Then, by presenting the Insectivator as a way to stop these disease - carrying insects, it positions the product as the solution to the feared problem of diseases. Option 1 is incorrect as there's no comparison with other products. Option 3 is wrong because the repetition of "disease" isn't about making the ad easy to recall for shopping, but about creating a sense of urgency and fear related to diseases to promote the product.

Answer:

1. to play upon the fears of potential customers and inspire them to see the product as a solution